There's never a shortage of new books about how to be more
effective in business. Most of them are forgettable, but here are 25 that
changed the way we think about management — from the iconic "How to Win
Friends and Influence People" to groundbreaking tomes like "Guerilla
Marketing" and quick reads like the "The One Minute Manager".
- The Age of Unreason (1989), by Charles Handy
- Built to Last: Successful Habits of Visionary Companies (1994), by Jim Collins and Jerry Porras
- Competing for the Future (1996), by Gary Hamel and C.K. Prahalad
- Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980), by Michael E. Porter
- Emotional Intelligence (1995), by Daniel Goleman
- The E-Myth Revisited: Why Most Small Business Don't Work and What to Do about It (1985), by Michael E. Gerber
- The Essential Drucker (2001), by Peter Drucker
- The Fifth Discipline: The Art and Practice of the Learning Organization (1990), by Peter Senge
- First, Break All the Rules (1999), by Marcus Buckingham and Curt Coffman
- The Goal (1984), by Eliyahu Goldratt
- Good to Great: Why Some Companies Make the Leap ... and Others Don't (2001), by Jim Collins
- Guerilla Marketing (1984), by Jay Conrad Levinson
- How to Win Friends and Influence People (1936), by Dale Carnegie
- The Human Side of Enterprise (1960), by Douglas McGregor
- The Innovator's Dilemma (1997), by Clayton Christensen
- Leading Change (1996), by John P. Kotter
- On Becoming a Leader (1989), by Warren Bennis
- Out of the Crisis (1982), by W. Edwards Deming
- My Years with General Motors (1964), by Alfred P. Sloan Jr.
- The One Minute Manager (1982), by Kenneth Blanchard and Spencer Johnson
- Reengineering the Corporation: A Manifesto for Business Revolution (1993), by James Champy and Michael Hammer
- The 7 Habits Of Highly Effective People (1989), by Stephen R. Covey
- The Six Sigma Way: How GE, Motorola and other Top Companies are Honing Their Performance (2000), by Peter S. Pande, Robert P. Neuman and Roland R. Cavanagh
- Toyota Production System (1988), by Taiichi Ohno
- Who Moved My Cheese? (1998), by Spencer Johnson
Fonte: Site da Revista TIME
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